In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address and phone number. We refer to this information as "Order Information".
We use the order information that we generally collect to fulfill all orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
In addition we use this Order Information to:
We use the device information we collect to help us screen for potential risk and fraud (in particular your IP address), and more generally to improve and optimize our site (e.g. by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your personal information with third parties to help us process your personal information to use, as described above. For example, we use Shopify to host our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-in here opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout.
Finally, we can also share personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising. org/understanding-online-advertising/how-does-it-work.
You can unsubscribe for targeted advertisements by clicking the "unsubscribe" link if you would receive an email advertisement from us.
In addition, you can unsubscribe for some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you want to use this right please contact us using the contact details below.
In addition, if you are a European resident, we note that we are processing your information to fulfill contracts we may have with you have (for example, if you place an order through the Site), or otherwise to pursue our legitimate business interests set out above. In addition, please note that your data will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have any questions or If you wish to make a complaint, you can contact us by e-mail at firstname.lastname@example.org or by post using the details below:
Aardappelstraat 28, Beernem, 8730, Belgium